Lancôme Ôscillation: Good Vibrations

News & Views · Trends · December 17, 2008

As a bonafide beauty junkie, I’ve come across a lot of “eye-opening” gadgets in my time, but nothing even comes close to Lancôme Ôscillation - the world’s first battery-operated, vibrating mascara wand.

I know, you’re probably wondering: “why on earth does anyone need a $34 dollar gizmo like this added to their everyday beauty routine?” For starters, this revolutionary black mascara is made from an ultra-moisturizing formula that has incredible staying power. But the biggest benefit is the built-in miniaturized motor that oscillates 7000 times per minute, giving you controlled and evenly defined eyelash coverage that doesn’t clump! The vibrating wand extends, separates and voluminizes lashes in just three quick and easy steps:

Step 1: Simply unscrew the cap and press the little button to activate the vibrating wand. You’ll hear a buzzing nose that sounds like an electric toothbrush. Make sure to hold the button down during application for a continuous vibration.

Step 2: Wipe the wand with a piece of Kleenex to remove excess mascara. I always do this before application for a more natural look.

Step 3: Place the wand at the base of the lash line, hold it steady and slowly glide it upwards from root to tip. There’s no need to zig-zag or use fast little strokes – Lancôme Ôscillation does all the work! Count up to five seconds (for each application) to ensure the best results. Notice how your upper lashes are thicker and longer… without any clumps!

Keep in mind: one quick coat is all you need for gorgeous, longer-looking and natural lashes. For a more dramatic result, simply apply another 2-3 coats. Just make sure to wait at least 30 seconds for the mascara to dry. You can also add the mascara to your lower lashes to really make your eyes pop.

Try Lancôme Ôscillation and you’ll never have to fuss with an eyelash curler, falsies or bleaching agents again! Plus, it’s goof-proof, makes for a perfect stocking stuffer and is just plain fun!

Buy your tube of Lancôme Ôscillation at Sephora.com while supplies last.

Holiday Retail Round-Up: The Final Push

News & Views · Trends · December 15, 2008

To deal with the sharp decline in consumer spending, apparel retailers are devising clever ways to move sale merchandise during this pivotal holiday shopping season. Arguably, the most critical period for retailers, the 4th quarter can make or break a company’s profitability targets for the year.

Consumer spending this holiday season also sets the tone for merchandising strategies in fiscal ’09. Since it’s crucial for retailers to push overstock inventory right now, they’re pulling out all the stops. While some sales strategies are tried and true (e.g., gift cards, downloadable coupons, one-day-only sales, friends-and-family discounts and ramped-up rewards programs) this season offers some newfangled techniques to get consumers’ attention. Dara Fleischer of FashionJunkie.com investigates.

read more on Holiday Retail Round-Up: The Final Push »

FashionJunkie.com’s “Recessionista Fashion Tips” Featured on Yahoo Shine!

News & Views · Trends · December 8, 2008

Check out my Yahoo! Shine “Holly Days” blog post to learn How To Score A Holiday Wardrobe… Without Spending A Dime! Read the article after the Jump!

read more on FashionJunkie.com’s “Recessionista Fashion Tips” Featured on Yahoo Shine! »